HubSpot x Trustmary Integration

Automate feedback, reviews, and insights in HubSpot

Connect HubSpot CRM with Trustmary to send the right survey at the right moment: measure customer experience, get open feedback, and collect reviews to publish on your website.

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  • Capture feedback and reviews automatically at the right time.
  • Turn promoters into visible proof on your website.
  • Centralize reviews and surveys in one platform.
  • Create easy integration in just minutes.

HubSpot and Trustmary complement each other

With the integration, you create more accurate feedback automations, enrich your CRM data, get more feedback and reviews, and build trust on your website.

NPS kysely

Set up once, collect feedback continuously

Get timely feedback and insights from your customers. Improve customer experience and build better relationships.

  • Trigger surveys based on contact lifecycle stage
  • Personalize messages with HubSpot contact properties
  • Keep data updated automatically with two-way syncing
  • Use built-in templates or create your own surveys

Keep your CRM clean and actionable

All feedback and responses are stored in Trustmary, but contact and performance data stays updated in HubSpot. Get a clear view of customer sentiment without clogging your CRM.

Turn feedback into reviews and insights

  • Get cumulative reports out of all the feedback and reviews you have collected.
  • Analyze feedback with AI and turn it into insights.
  • Collect reviews from customers with the same survey you collect feedback.
  • Use reviews to build trust and reputation on your website, social media, search engines, and more.

Start automating feedback, insights, and reviews

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Try these feedback automation flows

An action in HubSpot CRM triggers and action in Trustmary. Feedback is collected at the right time without extra effort.

These are some of the most popular feedback automation flows.

Deal stage changes to Won -> Send review request

When a deal moves to Won in HubSpot, Trustmary invites the customer to leave feedback and a review.

At this time, the customer can give you feedback about the sales process. It’s also a high satisfaction point in the customer journey, which means you have a good chance of getting a good review.

deal closed hubspot trigger

Lifecycle stage becomes Customer -> Send NPS after a delay

New customers receive a timed NPS survey. Responses can be added back to HubSpot so you can segment promoters and detractors for follow up.

You can make this into a regular event, such as monthly, quarterly, or yearly survey. Catch the unhappy accounts and retain them. Spot your loyal promoters who are happy to recommend you and leave you reviews and testimonials.

csat survey

Ticket status set to Closed -> Send CSAT or CES survey

After a support ticket is resolved, Trustmary sends a short survey to measure satisfaction and effort.

You collect valuable data about customer service, and in case of low satisfaction, you can react fast and correct the situation.

Why not collect feedback via HubSpot Service Hub?

The short answer: Trustmary gets you reviews and integrated tools to showcase them – on top of everything Service Hub provides.

HubSpot Service Hub

  • Good for internal feedback collection
  • Reporting on customer satisfaction internally
  • Limited automation options

Trustmary

  • 3-in-1 surveys: Measure customer satisfaction, get open feedback, and collect reviews.
  • Analyze feedback with AI-driven reporting tools and turn it into insights.
  • Publish your reviews automatically on your website with SEO-friendly widgets.
  • Import more reviews from across the web: Google, Facebook, Yelp, and more.
  • Get 20% more conversions on your website.

Adding reviews to your website boosts conversions by 20% on average. What would it mean for your business to get that many more leads from your website?

We are happy to tell you more.

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Integrate Trustmary with HubSpot CRM in minutes

Creating the integration is easy. Our Product Manager Arttu can do it in just one minute, but he has practiced!

Even if you are not as fast, you can still get it done in no time.

In a nutshell: Install Trustmary application in HubSpot, then build your automation by choosing a trigger and setting the action that follows.

 

Frequently asked questions

Trustmary HubSpot integration works with all HubSpot plans that include workflow automations. Note that available triggers can vary based on your HubSpot plan.

It can be as quick as a few minutes when you know what to do. If you need help, we are happy to provide it in a short 15-minute integration meeting.

Our pricing depends on the number of responses you are looking to collect, how many review widget views you need, and which add-ons you choose to include in your plan. Please find more information from our pricing page https://trustmary.com/pricing/

We are here to help!

Don’t ponder your questions alone: we have a team of enthusiastic professionals ready to lend you hand and tell more.

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