HappyOrNot Alternative:
Trustmary
Get more out of customer feedback: Reach your customers in all channels and turn their feedback into social proof. Attract more customers with review marketing and improve your business based on customer insights.
- Measure customer satisfaction (NPS, CSAT, star rating).
- Analyze trends and customer insights.
- Collect open feedback and turn it into reviews.
- Showcase reviews in different marketing channels.

Key differences between HappyOrNot and Trustmary
HappyOrNot shines in gathering quick, anonymous customer satisfaction data in busy physical locations.
Trustmary dives deeper into customer insights and turns feedback into social proof.
- Gathering customer feedback with NPS, CSAT, and star rating surveys
- Collecting Google reviews & testimonials (video & text)
- Sending surveys via email, SMS, QR codes, NFC tags, website embeds, and direct links
- Automatically publishing reviews on websites and other review marketing tools
- CRM-integrated automation (HubSpot, Pipedrive, Zapier)
- Best for service businesses that have access to customer contact details
- Start using it in minutes: simply sign up and send your first survey
HappyOrNot
- Physical feedback terminals (smiley-button stands) placed in physical locations like stores, restrooms, airports, and clinics.
- Quick “How was your experience?” rating on the spot
- Real-time reporting and satisfaction trend analysis
- Anonymous, frictionless responses in high-traffic areas
- Goal: Monitor in-the-moment service quality at physical touchpoints
- Setup takes time, as you need the hardware: physical kiosks and terminals
Trustmary is three tools in one: a customer feedback tool, a review collection tool, and a social proof plugin for your website.

Similarities between Trustmary and HappyOrNot
- NPS and CSAT to measure customer experience.
- Multi-location support.
- A reporting dashboard for analyzing customer insights.
- Both are GDPR-compliant, as both come from the EU.
Here’s what customers say about Trustmary
P.S. This widget is done with Trustmary.
Why you need to share customer feedback
Most team settle with analyzing customer feedback internally.
Think bigger. Use feedback in marketing to build trust and attract new customers.
Build trust
By sharing feedback transparently, you build trust with your potential customers.
Social proof
Previous customers’ positive experiences encourage people to do business with you.
More sales
Showcasing customer reviews helps you get more leads and customers from your website.
Compare Trustmary and HappyorNot
See for yourself why Trustmary is the best, more comprehensive HappyOrNot alternative.
Trustmary | HappyOrNot | |
Price | Starting from $5/month | Hidden/Custom |
Freemium | Yes (Includes 5 monthly responses) | No |
Turn feedback into reviews | Yes | No |
Show feedback on website | Yes | No |
Video testimonials | Yes | No |
Monthly billing | Yes | – |
Automate your whole feedback and review process
Once you set up your Trustmary workflow, all of this can be done automatically.

Turn feedback into reviews with a 3-in-1 survey
- Measure customer satisfaction: NPS, CSAT, star rating.
- Collect open feedback.
- Get reviews from happy customers.
- Reach customers at the right time and in the right channels.

Showcase feedback on your website
- Add testimonials and reviews to your website.
- Share your live NPS score.
- Import reviews from third-party review sites.

Attract new customers
- Increase website conversions by 20% on average.
- Keep up a great online reputation.
- Get more visibility in search engines.

Turn feedback into actionable insights
- Analyze feedback and follow customer satisfaction trends.
- Create custom reports that reveal important insights.
- Share reports with stakeholders.
Are you ready to transform the way you use feedback?
Key features

Ready-to-go surveys
Your survey is automatically branded and optimized for a high response rate. Just choose how you want to send it.

Stylish widget designs
Sleek, modern, and fast–loading review widgets that fit your website and brand seamlessly.

Sending options
Send surveys via email, direct link, QR code, or website embed, and reach customers where they are.

Integrations
Connect Trustmary with your other daily tools like CRM to create more precise automation flows.

Personal help
We offer real human customer support to help with any questions or problems with the software.
Shall we start?
You can use Trustmary for free as long as you want. Get started in minutes and send your first feedback survey.
Or book a demo and we will show you how it’s done.
FAQ
Reviews build trust and help you get more leads and customers from your website. The power of reviews is based on the social proof effect that makes people follow other people’s behavior.
Trustmary is one of the few tools that can effectively manage customer experience and feedback, while also putting the feedback into use on your website.
Not only will you stay on your customers’ pulse, but you also let your happy customers advocate for you, and attract new customers.
You can sign up for free and use the freemium plan for as long as you want.
If you want, you can send your first feedback and review collection survey in just a couple of minutes, and add the reviews to your website as soon as you get the first reviews.