Online reviews for businesses are everywhere.
This list of 45 online review websites illustrates how much we love reviews!
If you are a consumer or buyer, this list helps you find new sites to check out.
In case you are a business owner:
Having reviews as a local business can significantly boost your local SEO efforts.
They help customers find local services and share their opinions.
These websites below are great resources for finding online customer reviews.
Whether you are in your own area or in a new city, they help you find the best local businesses!
If you are a business owner, you should definitely sign up for some of these services.
This is no doubt the first place you will check when looking for reviews. After all, it’s the most popular search engine in the world.
Research shows that 63% of consumers read reviews on Google.
Be it a local business or online business, you can find the relevant info.
The best thing about Google is that you can search for reviews even when you don’t exactly know what business you want to find.
Just search for the type of business you are looking for, and voila! You got the locations, star-reviews, info on business, and much more.
Google covers basically every corner of the world.
Bing is the second largest search engine and it functions like Google.
Businesses can list themselves to the local listing and start appearing in the local search results.
It includes a map that shows locations, just like Google does.
Yahoo Local Listings is another search engine.
However, it has no coverage in different parts of the world.
If you are looking for places in Europe, you are out of luck. It is not very popular and people have not listed their businesses.
Yelp is also one of the largest review sites out there with 244 million reviews.
It helps you find the local businesses based on industry and category.
Yelp has received criticism for giving more visibility to negative reviews. Not nice, but it also helps businesses address the negative reviews in a professional way.
TripAdvisor is the place to look when you are in a new city and would like to know the local specialties.
What I love about TripAdvisor is that you can search for the city and get all the information with one search!
You find the best restaurants, things to go, hotels, and more.
Merchant Circle is a website for local businesses and their reputation management.
You can get reviews, respond to them, and update your own business page on the site.
It is also a social networking site for merchants, where you can connect with other businesses.
If you are looking for a place to eat, OpenTable is for you.
You can browse restaurants and search for available tables at your desired time.
There is also a mobile app, and the website even features blogs about the best places to eat.
However, the locations are very U.S. based. Finding restaurants in other countries can be difficult with this site.
Yellow Pages is the place for small businesses.
Customers can write online reviews much like in Yelp.
The review site also features city guides that introduce top picks of local businesses.
Citysearch is another U.S. based local business finder.
Choose a city and business type, and browse the different options.
It can be tricky to navigate the world of software and technology companies.
What is the best tool out there for you? How much should I pay for such service?
In these situations, business review websites that have both customer and expert reviews are a great help.
While the customer reviews highlight user experience, the experts can compare and contrast different tools.
If you are in the tech industry and have not heard of G2… Where have you been?? It’s probably the most popular and authoritative business review site out there.
G2 helps you find new software tools based on your needs and write reviews for tools you use.
Only logged in users can post reviews. The reviews are often in-depth and include several questions.
And oh, if you have ever seen those badges on a website saying “High Performer”, “Top 50”, and so on?
Those come from G2. They also publish a list of best software tools yearly.
Capterra helps businesses find the most suitable software tools.
You get to see reviews and compare features with alternative tools.
Users give star ratings for different aspects, such as features, customer service and usability.
It is easy to get an overview of the software tools by reading their Capterra profiles.
Trustradius also specializes in software reviews.
You can browse reviews that have been submitted to the site, see business profiles, or go and compare two tools with each other.
There is a possibility to leave a video review, and the questions asked in review forms are quite creative. That helps with getting detailed answers.
Finances Online is a huge B2B software catalog.
The reviews are made by real users and experts.
Finances Online staff conduct research and use a special score system to evaluate software tools.
Compare Camp includes software reviews from different fields.
The reviews are detailed and written by the editorial staff. You can find screenshots of software tools and break-down of the ratings.
The site also includes articles like “Alternatives to X” or “X and Y comparison”.
Cyberg has an extensive library of different tool reviews, including categories like SEO tools, video editing tools, payment systems and website builders.
Users can give a star rating or write a review for the tools featured on the page.
AlternativeTo is a review and recommendation site that lets you discover alternatives to software and apps.
Search for a brand and find out its competitors, and what people say about them.
Salesforce AppExchange is actually a cloud marketplace, and reviews are just one feature of the platform.
It helps business customers find reviewed apps and consultants.
You can browse apps based on categories and your business pain points.
The key is that the apps are integratable with Salesforce.
Hubspot marketplace includes descriptions and reviews of Hubspot integration apps.
If you are using Hubspot in your daily tasks, it’s worth it to check out the connected apps on the marketplace.
Pssst… You can find Trustmary there, too! We have a native integration to Hubspot available.
GoodFirms is one of the biggest review sites for service companies and software products.
On top of reviews, the website provides buyer’s guides to help with evaluating purchase decisions and understanding the products better.
You can get your business listed on the service and manage your reputation and lead generation via your business profile.
Most business review sites focus on products. But you need reviews for service, too.
You want to know whether the lawyer you hire is reputable, or whether the home renovation team can be trusted.
Here are some review sites that focus on specific services.
Attention! These sites only apply to U.S. local service providers.
Avvo helps you find skilled lawyers in your area, but only in the U.S.
You can filter lawyers according to state, city or practice area.
Each person has client reviews and an overall star rating.
Angi (which many remember by the name Angie’s List) is a review site that specializes in living and home improvement.
It promotes certified professionals for repairs, exterior and interior design, cleaning, pest control and other services.
The search is personalized for each customer. The website asks a set of questions and offers a solution based on that information.
You get quotes from the businesses and see reviews from the people near you.
WebMD is an online news site for healthcare topics.
It also features a search for the best healthcare providers in your area (in the U.S.)
You can filter what kind of help you need, in which area, what kind of insurance you have, and evaluate practitioners based on reviews.
You can even book an appointment on the spot.
Online shopping is a wild west full of scammers and crappy quality products.
Authentic customer reviews are the only thing that helps you recognize the good from the bad products.
No surprise here. Amazon has lots and lots of customer reviews for the products that are sold on the platform.
You know how it works: users can give a star rating and a written review for their purchases.
Trustpilot is also one of the biggest and most important international review sites.
The platform allows businesses to reply to their reviews, which offers a chance to manage the reputation of your business.
SiteJabber is your average review site, but the specialty is a browser extension.
Whenever you search for a business on Google, you see the star rating as based on SiteJabber reviews.
Infuenster not only collects reviews from online shoppers, but also gives personalized recommendations that help people find new products.
By becoming a member, users can get exclusive offers and samples.
Mouthshut is the largest online review site in India.
It is meant exclusively for Indian brands and consumers, and covers basically all possible products and services.
Better Business Bureau (BBB) is a platform that evaluates businesses based on their trustworthiness.
When a business fulfills BBB standards, it is considered a trustworthy business and promoted for consumers.
The site accepts consumer reviews, but it also includes editorial content, like scam alerts.
Planet Rate states that you can review anything. In other words, you can find all kinds of products and services on this review platform.
Consumers can use their Facebook or LinkedIn profile to review brands, which makes the reviews more trustworthy.
By reviewing companies, users get points. After collecting enough points, they can get rewards like gift cards.
There’s a danger here, at least in my opinion. If people can collect prizes by writing as many reviews as possible, how likely are all the reviews genuine?
Which? is a U.K. based paid service for consumers.
The website writes product reviews, gives money saving tips and shares practical information.
Users can also chat about current affairs in the U.K.
Consumer Reports is another paid service for consumers.
The page lists reviews and ratings of all kinds of consumer goods. The admins test the products and give unbiased feedback.
The site also shares advice for consumers regarding everyday topics.
Consumer Affairs lists companies by category and recommends their products and services.
You can find lists like “best mortgage lenders” or “best moving companies”, and compare the firms.
They collect reviews from actual consumers and base the listings on people’s opinions.
Top Ten Reviews is an online review site where you can find very detailed information about products.
The content team also publishes How to -articles, top picks and current deals.
Yes, there are tools that help you recognize reliable customer reviews.
Reviews can be biased, too. That’s why these solutions help you avoid bad purchase decisions.
ReviewMeta is a tool for analyzing Amazon reviews.
The tool recognizes unnatural reviews and adjusts the product rating based on what reviews the tool deems as natural.
It is trying to fight against fake or biased reviews made by competitors or friends and family.
Fakespot is another review checker that protects people from believing in fake reviews.
It uses AI to identify fake reviews and trustworthy sellers.
Fakespot is available as a Chrome extension and mobile app.
Avid gamers and app enthusiasts, this is for you.
See these review websites for different mobile games and apps.
148apps features in-depth reviews of newest mobile games.
You can find top lists, tips and guides, and new releases.
AppAdvice lets you know about the latest iOS app releases and recommendations.
FeedMyApp is a platform where you can find articles and news about new apps.
There are no user reviews, but rather editorial in-depth review articles.
Company reviews are a big factor in employer branding and talent acquisition.
Glassdoor and Indeed are two of the biggest company review sites that help job hunters learn about employers.
If you are an employer, don’t wait until one of your ex-employees writes a bitter review on one of these sites. Be proactive and ask for feedback regularly, so that you can fix any pain points.
Glassdoor is the ultimate website for job hunters.
It is specially aimed at employees to rate their employer, and job hunters to evaluate potential workplaces.
You must register to give reviews, so the chance for spam reviews is low.
Another employer rating service is Indeed.
It works in a similar way to Glassdoor, but the review form includes more questions and easy-to-use checkbox questions.
Social media channels are often not regarded as places to give reviews.
However, they are an important source of online business reviews.
Especially if you market your business on social media, that’s where customers leave reviews.
Facebook’s business pages have the possibility to collect reviews from customers.
Customers can either recommend or not recommend your business, and tell others why.
Outside of the official reviews… People also share their experiences and look for the best service providers in local Facebook groups.
Business owners: keep an eye on the groups, too.
Especially for tech companies, Twitter is one of the most important feedback channels.
That’s where influencers and users state their brutally honest opinions about businesses and products.
Even though Instagram does not strike as a review website at all, people do share their opinions.
Instagram seems to be by default a place where people share positive reviews and experiences with brands.
If you manage to get these mentions from your customers, you should definitely leverage that in your content strategy.
User generated videos and images are a prime example of effective social proof!
If you use TikTok, you might have noticed that many small businesses and entrepreneurs who are just starting out post about their work.
During the pandemic, we even witnessed some success stories where a TikTok user posted about their crafty creations, and suddenly everyone wanted to order the products.
TikTok does include reviews as well. You can find them in the comments section or as separate videos.
It is no news to brands that even smaller Youtube influencers have an effect on consumers’ opinions.
They send products for Youtubers to review, and “haul” videos are extremely popular. In these videos, usually young girls showcase their recent purchases from an online store.
What would be a more convincing review than a video where you can see for yourself how a product works and what kind of quality it is?
If you want to make a buying decision easier for your potential clients, consider showcasing reviews on your own website.
With Trustmary, you can import reviews from the top review sites to your own website:
Additionally, you get to collect reviews yourself.
Just use the easy survey builder with made-for-you templates and distribute your form.
After you have imported or collected your customer reviews, showcase them with dynamic and elegant widgets.
Sign up today and see the great results!
Let’s recap a few reasons why you should implement reviews as a part of your marketing strategy.
93% of consumers read online reviews before making a purchase decision.
Reviews from real customers give a more truthful image of a company than anything the company says.
All-positive reviews are not credible, though.
It’s a known fact that 4.2 through 4.5 is the best average star rating a business can have.
What if you wanted to learn more about a new brand, but you noticed that it has no customer reviews at all?
You would surely be suspicious about its legitimacy.
What kind of business has no reviews? Maybe one that has no customers…
On the other hand, a business who has lots of reviews is clearly popular.
Businesses that have over 200 reviews make twice as much revenue as businesses with less reviews.
Like mentioned before, having online reviews can help you with search engine optimization and get you better rankings on search engines.
That is because customer reviews are packed with relevant keywords without coming across as keyword stuffing.
Also, when people talk about you online, Google rewards you with better rankings.
Okay, I admit it: maybe this title is a bit clickbait-y.
Writing one good review does not make someone a loyal customer.
But: Loyal customers are more likely to recommend your brand to others and leave positive reviews.
The most powerful “reviews” are the moments when your happy customers recommend your services to their friends.
When you showcase reviews on your website, the potential customers can feel more confident about making a purchase decision.
Imagine you come across a new website and see a great product you would like to try.
If you see someone endorsing the product, you feel encouraged to buy it.
From a business perspective, this means more and faster conversions and more sales.
We at Trustmary have measured the effect. We have noticed that showcasing reviews can increase purchases up to 67%.
The above statistics show it with numbers. It is important to react to reviews, especially when they are negative.
Even if a customer is unhappy, you still have a chance to win them back if you show that you care about their experience.
Be sure to fix the problems and produce a good experience in the end.
When you do that, you signal to other potential customers that you care about them. It’s also a good tactic to protect your reputation in case of fake negative reviews.
Remember that you are not doing it just for a show. Provide genuinely exceptional customer service even when no one else is watching.
Even if you are collecting reviews privately and you can choose not to showcase negative reviews, you should react to them.
Send a private email to the respondent if possible, and try to solve their problem.
Reacting to positive reviews is a good practice, too.
Show your customers that you appreciate their time and effort by responding with a short and sweet message.
See our tips for responding to negative reviews and responding to positive reviews.
The internet is full of websites and platforms where you can find reviews for businesses.
With Trustmary, you can import reviews from the most important platforms to your own website.
The review widgets help you showcase reviews in a way that does not go unnoticed!
And if you need more reviews, just send automated review forms to your customers.
Sign up for free and see how it works!
Where can I find online reviews for businesses?
Online business reviews are everywhere: find the list of 45 sites above!
What are some of the best online review sites?
Google, Facebook, Yelp and TripAdvisor are the most popular online review platforms.
How to find online reviews for local businesses?
Google, Yelp, and TripAdvisor are the largest online reviews sites for local businesses. If you are based in the U.S., check out also OpenTable, Citysearch and Yellow Pages.
What are the best B2B and SaaS review sites?
G2, Capterra, TrustRadius, Finances Online and Compare Camp are review sites that you should definitely check out when looking for a new software tool.
How to get online reviews for my own business website?
By using Trustmary’s review software, you can import reviews that you already have on Google, Facebook, Yelp, Capterra, G2, Trustpilot or TripAdvisor to your own website. You can also collect customer reviews yourself. Display reviews with dynamic review widgets.
Trustmary es la forma más efectiva de convertir más ventas al mejorar la confianza digital.