Company: Jessica Reiman Coaching (Prehealth Oy)
Industry: Online coaching, lifestyle changes, and well-being
Interviewee: Janni Nisonen, CEO

Jessica Reiman Coaching (Prehealth Oy) is currently one of Finland's most talked-about and fastest-growing brands in the well-being and online coaching sector.

Entrepreneur and top coach Jessica Reiman and her team have become a favorite topic in the media, podcasts, and magazines with their straightforward, compassionate yet results-driven approach.

By combining scientific nutrition and gym coaching with deep mindset work, the company has created a true phenomenon around lifestyle transformation.

Jessica Reiman, founder of Jessica Reiman Coaching

The coaching concepts praised by social media and the press, such as the repeatedly sold-out Koodi Coaching, do not offer temporary crash diets, but lasting lifestyle changes.

This "not a diet, but a new lifestyle" philosophy has sparked a huge wave of well-being across Finland: the company already boasts over 1,700 authentic customer reviews (average rating 4.8 / 5), and satisfied clients share their transformation experiences daily across various channels.

Key Results

  • Over 1,700 authentic customer reviews: An average score of 4.8 / 5.
  • Significant time savings: Manual work spanning several working days spent on Excel spreadsheets has been replaced with a smooth process.
  • High Return on Investment (ROI): The investment in Trustmary has paid for itself many times over.
  • Stronger AI and search engine visibility (GEO/SEO): Unbiased third-party data collection reinforces expert status in AI search queries and Google.

When we implemented Trustmary, it was an investment for which we set aside a portion of our marketing budget. It has been an investment that has paid for itself many times over. Genuine customer experiences are the best possible marketing for us. What could be more credible than customers themselves sharing the results they have achieved?

Janni Nisonen, CEO, Jessica Reiman Coaching

Initial Situation: Top-Tier Coaching, but Feedback Remained Trapped in Excel

Starting from personal in-gym coaching, the company transitioned at the end of 2021 into online coaching under the Jessica Reiman Coaching brand.

From the start, it was clear that the customer experience should be top of the line and all development work needed to serve customer success.

Previously, feedback was collected using the coaching platform's internal forms. However, the feedback was exported purely as Excel spreadsheets:

  • Manual and arduous process: Sorting through key takeaways and identifying insights consumed a tremendous amount of time.
  • Pain point in new customer acquisition: Although existing clients stayed on and the coaching quality was high, making the great customer experience visible to hesitant new prospects was difficult.

Competition in the online coaching market is fierce, and the threshold for a buyer to commit to a lifestyle change is high.

Jessica Reiman Coaching wanted to facilitate purchasing decisions for new customers and lower the barrier to buy using authentic customer experiences (social proof).

Solution: Trustmary, Finnish and Effortless

Various options (e.g., Trustpilot) were compared, but Trustmary emerged as the winner thanks to being Finnish, offering Finnish customer service, and featuring a seamless onboarding process.

Feedback is requested from customers immediately upon completion of the coaching program, when perceived value is at its highest.

  • Effortless routine: Requesting and collecting feedback no longer takes manual work hours from the team.
  • High response rate: Well-timed surveys yield a solid response rate of 20–30%.
  • Time savings: Moving away from Excel hassles has saved the team several work days per month.

Benefits and Results

1. Building Trust on Sales Pages and in Marketing

Review widgets placed on website pages and targeted reviews (e.g. displaying experiences from participants of a specific coaching program directly on its sales page) help prospects relate to others' results.

  • Multi-channel deployment: Over 1,700 reviews and a 4.8-star rating are showcased across email marketing, newsletters, and paid advertising.
  • Authentic trust: "The advantage over competitors is that we have 1,700+ reviews validated by a third party. Anyone can write star ratings on their own website, but a volume collected independently builds genuine credibility."

2. Utilizing Data to Drive Operations and Development

Customer feedback is not gathered solely for marketing purposes; it serves as a core management tool for the company:

  • Continuous content refinement: After every coaching cohort, feedback is thoroughly analyzed, and improvement areas are prioritized and put directly into practice.
  • AI assisting the team: AI summaries are used to evaluate written reviews, speeding up the analysis of large volumes of data.
  • Team motivation: Praise and appreciation extended to support teams (such as customer service) enhance job satisfaction and boost team morale across the board.
The Jessica Reiman Coaching team

3. Search Engine and AI Visibility (SEO & GEO)

As buying habits evolve and AI engines (such as ChatGPT and Gemini) summarize information for consumers, independent customer experience data becomes invaluable:

  • Visible star ratings in traditional search engine results improve search visibility and click-through rates.
  • AI models are more likely to recommend a business when abundant, verified third-party proof of service quality is readily available.

How the Trustmary Profile Page Boosted AI Visibility (GEO)

When a potential customer asks ChatGPT or Gemini for a recommendation for a high-quality Finnish online coaching program, the AI doesn't return a list of hundreds of website links. Instead, it selects a few of the most trusted players in the field.

The AI evaluates credibility based on unbiased, structured data and fresh, verified customer experiences.

The latest tracking measurement conducted in September 2026 shows that Jessica Reiman Coaching's AI visibility continues its strong growth trend, supported by the Trustmary profile page:

  • AI visibility has risen to 9%: Visibility in search phrases without the company name (such as "Where can I get good holistic wellness coaching online?") has grown steadily from the baseline of 4% to 7% in March, reaching 9% in September.
  • Gemini recommendations now at 13%: In Google Gemini, the share of recommendations has jumped from a baseline of 2% to 10% in March, and up to 13% in the latest measurement.
  • ChatGPT and Claude at 7%: Both also highlight the company in 7% of generic searches.
  • Trustmary is by far the most used source (78%): When AI is asked about Jessica Reiman Coaching by name, it utilizes Trustmary's profile page as its primary source in as many as 78% of cases.

AI Visibility Development in a Nutshell

Metric / TimeframeBaseline (02/2026)March (03/2026)September (09/2026)
Generic AI visibility4 %7 %9 %
Gemini recommendation share2 %10 %13 %
ChatGPT visibility0 %1 %7 %
Profile page as primary source (brand searches)63 %76 %78 %

Summary

For Jessica Reiman Coaching, Trustmary has become an indispensable asset in managing customer experiences, driving effective marketing, and boosting sales.

Customer experience is at the core of what we do. Trustmary saves us a significant amount of time in collecting and processing feedback, while making purchase decisions easier on our sales pages. Both are crucial factors for us.

Janni Nisonen, CEO, Jessica Reiman Coaching