We all can probably agree that recruiting nowadays is not a walk in the park. Many industries are facing shortage of workforce, and the “age of the employee” has started.
Software developers and recruiters are one tough crowd to find, and the same goes for many other jobs as well.
People these days value flexible work possibilities, mental and physical well-being, and equity in the workplace.
But the problem is that while many companies do advertise those perks, some of them fall short of the promise. How can a job seeker know which company is really worth the effort, and how can an employer convey that message reliably?
Part of the answer could be employee testimonials.
This blog will go through some tips on employee testimonials that you can adapt in your recruiting efforts, and introduce the easiest tool for gathering authentic employee testimonials.
Employee testimonials are endorsements that employees make for the company they are working for. In an employee testimonial, your employee tells the viewer what it is like to work at your company.
The testimonials act as a form of social proof that encourages new candidates to apply to the company: it must be great when current employees are praising it!
Employee testimonials can be used in recruiting campaigns or featured on your careers page continuously. They are more trusted by job seekers than branded videos.
In fact, research shows that job seekers trust current employees more than any other source when it comes to information about a company.
|Video||Video is a powerful tool to draw the future employee’s attention. The videos can be professionally produced or e.g. selfie testimonials.|
|Photos||It is always good to include a photo of the person whose words you are using in employee testimonials.|
|Reviews||There are third-party review sites such as Glassdoor that are dedicated to workplaces, and where people can give a review about their employer anonymously. The reviews are short and concise pieces of text combined with a star rating. You could copy this style for your own employee testimonials.|
|Quotes||If the employee testimonial is in text format, a quote is a nice way to highlight that the words are coming directly from the employee in question. Combine a quote with a photo of the employee.|
|Blog posts||Employee testimonials can be longer texts with photos and video. In that case, a blog post written by the employee is a great choice.|
|Articles||Some companies highlight employee testimonials in newsletters, career pages, and printed material, and formulate the testimonials to look like news articles where one employee is in the center of attention.|
|Social media takeover||Use your company’s social media and let the employees “hijack” the accounts. For example TikTok is a place where the staff can create goofy videos and highlight the cool work environment and culture that your company offers.|
If your company is small, you can ask everyone to make a testimonial or at least appear in one. A small staff can be featured in one video testimonial where everyone can tell something about their day and job in general.
If your company is larger and there is no time or need for lots of testimonials, make sure to promote diversity in the testimonials: different people from different departments.
When you are looking for a specific group of employees, you of course want to build the recruitment campaign around those employees’ tasks and interests.
If you only ask for managers’ statements, you might lose the trust of job seekers, as CEOs and Executives are the least trusted people when it comes to the company as an employer.
Here’s a list of questions to help you draft an employee testimonial:
Pick as many or few of the following as suits your purpose.
Depending on the context of the testimonial, the company might need a bit more introduction. In this case, briefly describe what the company is all about, such as mission statement, vision, values and key characteristics of the organization.
Once you have collected employee testimonials, you need to bring them to the potential candidates’ attention.
You can feature testimonials on social media, your website, and even in printed materials that you can share e.g. in an employment event or fair.
Choose your platform according to where you prospective employees can most likely be found.
Now that you have got to know the basics of employee testimonials, let’s look at some real-life examples that help you grasp the idea better.
Feel free to copy the ideas presented in the examples!
First example is a professionally produced employee testimonial video from Kraftvaerk.
In the video, Kraftvaerk as a business is first introduced, and then the work culture and atmosphere is discussed by different employees. The daily activities, both work and leisure are filmed and shown to the viewer.
The video highlights how happy the employees are and that they have a say about their daily routines. The interviewed employees tell what they love about working in the company.
Finally, the diversity and multiculturalism is highlighted by the woman who welcomes new employees in all of the languages that are spoken in the company.
The video testimonial is paired with a short article.
Click the picture to watch the whole video.
SHAREit has shared many employee testimonials and other material on their Instagram page.
This particular employee testimonial utilizes a photo and a quote. This type of testimonial is great for Instagram and other social media.
If you end up copying this idea, don’t forget to use your brand colors and logo.
This company in Missouri is riding the wave of TikTok’s popularity: if you are targeting young employees, the chances are that they are on TikTok.
The video starts with an introduction of Porta King and continues with short clips of employee testimonials. The video features employees of different ages and work tasks, and the personality of each employee shines through.
The people emphasize how they like their jobs, which benefits they have, and how well they have been treated in the workplace.
Click the picture for the full video.
Volvo features “portraits” of the employees that are similar to articles in a magazine. The testimonial has a title, a head-note with a quote, a photo and a few paragraphs of text.
This example really underlines the values of the company as attested by an employee. The story is written in first person, which gives the impression that the employee is directly speaking to the reader.
This job review from Indeed regarding PetSmart is an example of a testimonial that an employee has given after the employment ended. The former employee highlights the culture and supportive atmosphere of the company.
Although many reviews on third-party review websites are negative, this is a good reminder that if you deserve good reviews, you will get them.
If you have positive reviews on third party websites, you can turn them into testimonials on your own website. In the next section I will tell how.
Whether you want to collect written testimonials, video testimonials, or upload existing reviews from other websites, Trustmary is the tool to use.
With the simple-to-use software, you can gather testimonials in minutes and showcase them on your website automatically.
The personalization possibilities of the software are vast. You can choose your own testimonial widgets out of our elegant templates, set custom automations, and much more.
Sign up for a free trial and start collecting customer and employee testimonials immediately!
If you want to attract the best talents in a situation where the workforce is difficult to find and candidates are suspicious of companies, let your existing employees tell their stories and add social proof to your recruiting campaigns.
This blog introduced some tips and templates for formulating your own employee testimonial.
Employee testimonials are trusted by job seekers, and there are various ways to make them work, like we noticed from the examples.
The key is to highlight company culture and working environment so that the candidates get good vibes from the workplace: after all, well-being at work is one of the most important aspects of today’s employer branding.
If you want to start gathering employee testimonials and customer testimonials, test our Trustmary’s software and sign up for a free trial.
The software is easy to use, and after you have collected testimonials, you can embed them on your careers page, social media accounts, create pop-ups and test out other widgets.
You can even import reviews from other websites and add them to your testimonial page.
What is an employee testimonial?
An employee testimonial is an endorsement from a current employee, which states the positive aspects of working in a company. It is almost like a customer testimonial, but from the point of view of an employee.
How can an employee testimonial help me recruit more?
As per research, job seekers trust the current employees more than any other source when assessing information about a company. Employee testimonials are a form of social proof that help the potential candidates notice that there are happy employees working in a company.
How can I collect employee testimonials?
The simplest way is to ask your employees to write or film a testimonial for you. The blog above introduces useful tips for what questions to address and which formats to use.
The easiest way to collect and showcase testimonials is Trustmary. Start a free trial and begin the process right away!