What is Book Lapland and what does Book Lapland do?
Experience the enchantment of Lapland with Book Lapland! We are local company that have specialized in authentic Northern Lights tours led by local experts. We offer Aurora Hunting and other tours that will give you unforgettable experiences in Lapland. Discover the mystical Aurora Borealis with our knowledgeable guides, who offer customized adventures and unique experiences such as fishing trip in private lake. We are one-stop choice as you can also stay in our carefully selected accommodations. Our accomodation properties provide both comfort and a chance to fully immerse yourself in the beauty of Lapland.
Trustmary Score
Book Lapland Trustmary Score is 87/100. It is based on 8073 reviews across 5 review platforms (Tripadvisor, Google, Booking.com and 2 others) and 206 analyzed customer feedback. The overall score also considers the volume and freshness of reviews and feedback in addition to customer satisfaction.
How Trustmary Score is calculated
Trustmary Score is an overall assessment of a company's customer experience on a scale of 0–100. It is calculated by combining data from multiple reliable sources through three main components:
The score is based on feedback and reviews from the last 24 months. The more recent the feedback, the more it affects the score.
SATISFACTION
Book Lapland measures customer satisfaction using star ratings. Of the customer feedback, 91.5% is positive, 5.3% neutral and 3.2% negative.
VOLUME
Book Lapland has received a total of 8162 ratings: 8073 public reviews (Trustmary + external sources like Google and Facebook) and 206 private feedback (collected via Trustmary, not published). A review and feedback from the same form response are counted once. The total provides a solid basis for analyzing customer satisfaction.
FRESHNESS
Book Lapland has been actively receiving reviews and feedback in recent months. Recent feedback and reviews are weighted more in the Trustmary Score than older ones, so the indicator best reflects how Book Lapland has performed recently.
What customers say
Pickup coordination, aurora science explanations, campfire setups with hot beverages, and guide photography have been documented throughout the review period, with heated vehicles remaining available during extended multi-hour tours—particularly when weather-dependent cross-border relocation into Sweden became necessary to locate clear skies. While isolated concerns have been raised about refund processing delays following unsuccessful viewing conditions, tour cancellations when minimum participant thresholds were not met, and photo delivery inconsistencies, the documented experiences have centred on guides adjusting camera settings at multiple viewing locations and sharing images via email within days.
Key Trends
Guide photography has been documented consistently throughout the review period, with camera settings adjusted and images captured at multiple viewing locations during tours lasting between 4 and 12 hours from February 2025 through June 2026.
Cross-border travel into Sweden has intensified from February 2026 onwards, with documented distances ranging from 100 km to nearly 1,000 km when Rovaniemi cloud coverage required alternative viewing sites; this approach has been mentioned with increasing frequency as weather-dependent relocation became necessary to locate clear skies.
Tour duration extensions beyond advertised 4–6 hour timeframes have been reported more frequently since early 2026, with a notable portion of recent experiences describing trips lasting 8–12 hours—particularly during periods of challenging weather conditions when extended drives to Sweden or northern Finland became necessary.
Group size observations have emerged in a smaller portion of experiences since early 2025, with bus tours documented as accommodating 48–70 participants in some instances, while smaller-format tours with 8–16 participants have also been noted; this theme has appeared sporadically across the review timeline without clear concentration in any specific period.
Where Book Lapland excels
92% of feedback is positive
Where Book Lapland can improve
3% of feedback is negative · Isolated remarks. Most feedback is positive or neutral.
- Refund processing has been delayed in isolated cases following unsuccessful aurora viewing conditions, with multi-week delays and inconsistent communication documented in experiences from late 2025 and early 2026.
- Tour cancellations on the evening before scheduled departures have been reported in a small number of instances when minimum participant thresholds were not met, despite advance bookings and published minimum requirements having been confirmed.
- Photo delivery expectations were not met in a few cases, with images either not received within stated timeframes or described as lower quality than anticipated following tours where auroras were visible primarily through camera rather than to the naked eye.
- A small portion of experiences from early 2026 has mentioned tour conditions that included extended waiting periods at roadside locations, inadequate provision of snacks relative to group size, or discomfort during multi-hour drives when weather conditions limited viewing opportunities.
How Book Lapland collects feedback
Book Lapland kerää asiakaspalautetta ja arvosteluja automaattisesti Trustmary-, Google-, Trustpilot-, Facebook-, Tripadvisor- ja Booking.com-alustoilla. Palautetta ja arvosteluja kerätään palvelun jälkeen. Asiakkaat tavoitetaan sähköpostin ja QR-koodin avulla. Pääasiallinen asiakastyytyväisyyden mittari on tähtiarvostelut.
Automatic feedback
Automatic reviews
Email surveys, QR code
Star rating
After service
Trustmary, Google, Trustpilot, Facebook, Tripadvisor, Booking
Recent reviews
Customers have reviewed Book Lapland a total of 8073 times in 5 different sources. 96 % of reviewers have given 4 or 5 stars — customers are clearly satisfied.
Absolutely incredible tour! Our guide gave it EVERYTHING and went above and beyond to give us the best possible chance of seeing the Northern Lights. Of course, the aurora is a natural phenomenon and you need a little luck — and that night, we were seriously blessed! We saw SO many lights! With our driver, though, I was completely confident he would have driven us to the end of the world if that’s what it took to find them. Highly recommend this tour — unforgettable experience and an amazing guide!
Bucket list. Alexi was a great guide. Kind, good host. We had a few days of rain but he found us a gear lights experience in Sweden. It was a long night, but worth it.
Yan. Our guide SK is amazing; not only is she was committed to hunt down the best aurora, she explained everything about the phenomenon, and was very pleasant to have a conversation with! In the end we saw dancing auroras! Which is also a testament to her as an aurora hunter!
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