Book Lapland
Book Lapland
Verified profile

Book Lapland Reviews

+358 40 724 0600
Rovakatu 29, 96200 Rovaniemi, Finland
Visit websiteBook Aurora Tour
Latest review
L
Lisa Lamplmair21.7.2026

Wir hatten insgesamt einen schönen Aufenthalt im Sky View Igloos Resort. Das Frühstück war sehr lecker, der Whirlpool ist ein echtes Highlight und der Service war ausgezeichnet. Besonders praktisch fanden wir die Möglichkeit, über WhatsApp unkompliziert Dinge zu bestellen. Ein paar Kleinigkeiten könnten aber noch verbessert werden. Unser Eindruck war, dass manche Bereiche noch nicht ganz fertig wirken. So konnten wir beispielsweise nicht zwei Kochgeräte gleichzeitig verwenden, das Licht funktionierte gelegentlich nicht und beim Duschen floss das Wasser in die Sauna. Die Küchenutensilien waren nicht besonders gut gewaschen. Die Igloos stehen außerdem recht nah beieinander. Dadurch erschweren die Lichter der Nachbarigloos leider das Beobachten der Nordlichter und des Sternenhimmels, was gerade an diesem besonderen Ort etwas schade ist. Ein Lieferservice für Lebensmittel wäre aus unserer Sicht noch eine tolle Ergänzung. Auch das Preis-Leistungs-Verhältnis empfinden wir eher am oberen Ende, weshalb wir bei diesem Preis an einigen Stellen etwas mehr erwarten würden.

What is Book Lapland and what does Book Lapland do?

Experience the enchantment of Lapland with Book Lapland! We are local company that have specialized in authentic Northern Lights tours led by local experts. We offer Aurora Hunting and other tours that will give you unforgettable experiences in Lapland. Discover the mystical Aurora Borealis with our knowledgeable guides, who offer customized adventures and unique experiences such as fishing trip in private lake. We are one-stop choice as you can also stay in our carefully selected accommodations. Our accomodation properties provide both comfort and a chance to fully immerse yourself in the beauty of Lapland.

87/100

Trustmary Score

SATISFACTION
VOLUME
FRESHNESS

Book Lapland Trustmary Score is 87/100. It is based on 8040 reviews across 2 review platforms (Trustmary and Google) and 206 analyzed customer feedback. The overall score also considers the volume and freshness of reviews and feedback in addition to customer satisfaction.

How Trustmary Score is calculated
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How Trustmary Score is calculated — Trustmary Score is an overall assessment of a company's customer experience on a scale of 0–100

SATISFACTION

The customer satisfaction average is based on the normalized combined result of all metrics used (e.g. star ratings, NPS, CSAT).
4.5
Star rating
Respondents who give a score of 9 or 10 on the NPS question or 4–5 stars in a review.
91.5%
Positive
Respondents who give 7 or 8 on the NPS question or 3 stars in a review or CSAT question.
5.3%
Neutral
Respondents who give 0–6 on the NPS question or 1–2 stars in a review or CSAT question.
3.2%
Negative

Book Lapland measures customer satisfaction using star ratings. Of the customer feedback, 91.5% is positive, 5.3% neutral and 3.2% negative.

VOLUME

A review is a respondent's public assessment of a company or service.
117
verified reviews on Trustmary
A review is a respondent's public assessment of a company or service.
7923
reviews from Google, Facebook and others
Feedback is primarily information between the respondent and the company, not public.
206
customer feedback
A verified respondent means a response where at least the respondent's email address has been identified.
200
Identified respondents

Book Lapland has received a total of 8129 ratings: 8040 public reviews (Trustmary + external sources like Google and Facebook) and 206 private feedback (collected via Trustmary, not published). A review and feedback from the same form response are counted once. The total provides a solid basis for analyzing customer satisfaction.

FRESHNESS

23
reviews in the last 3 months
1
feedback in the last 3 months
3
days since newest review
84
days since newest feedback

Book Lapland has been actively receiving reviews and feedback in recent months. Recent feedback and reviews are weighted more in the Trustmary Score than older ones, so the indicator best reflects how Book Lapland has performed recently.

What customers say

This is an AI-generated summary of the company's reviews

Pickup arrangements directly at accommodations, thermal gear provision, campfire setups, and guide photography have been documented consistently throughout the feedback period, with tours having lasted between 4 and 12 hours as weather conditions and cross-border travel into Sweden required extended drives to locate clear skies. While a small portion of feedback has highlighted concerns about refund processing delays following unsuccessful viewing conditions, tour cancellations when minimum participant thresholds were not met, and inconsistencies in photo delivery timelines, the documented experiences have centred on guides having monitored real-time aurora data and travelled distances ranging from 100 km to nearly 1,000 km when Rovaniemi cloud coverage required alternative viewing sites.

Key Trends

  • Guide photography has been documented consistently throughout the review period, with camera settings adjusted and images captured at multiple viewing locations during tours lasting between 4 and 12 hours from February 2025 through June 2026.
  • Cross-border travel into Sweden has intensified from February 2026 onwards, with documented distances ranging from 100 km to nearly 1,000 km when Rovaniemi cloud coverage required alternative viewing sites; this approach has been mentioned with increasing frequency as weather-dependent relocation became necessary to locate clear skies.
  • Tour duration extensions beyond advertised 4–6 hour timeframes have been reported more frequently since early 2026, with a notable portion of recent feedback describing trips lasting 8–12 hours—particularly during periods of challenging weather conditions when extended drives to Sweden or northern Finland became necessary.
  • Group size observations have emerged in a smaller portion of feedback since early 2025, with bus tours documented as accommodating 48–70 participants in some instances, while smaller-format tours with 8–16 participants have also been noted; this theme has appeared sporadically across the review timeline without clear concentration in any specific period.

Based on 8129 reviews and feedback

Where Book Lapland excels

  • Guides have collected participants directly from accommodations and returned them after tours, with pickup coordination communicated in advance.
  • Thermal clothing and winter boots have been provided during tours when needed, alongside hot beverages such as berry juice or tea and snacks including cookies at viewing locations.
  • Campfires have been set up at aurora viewing sites and during outdoor activities, with sausages and marshmallows prepared at these locations.
  • Guides have explained aurora science and local geography during tours, and have taken photos with participants using camera settings adjusted for northern lights conditions, with images shared via email within days following the tour.
  • Warm buses or vans have been available throughout tours, allowing participants to return to heated vehicles between outdoor viewing periods during extended trips.

Where Book Lapland can improve

  • Refund processing has been delayed in isolated cases following unsuccessful aurora viewing conditions, with multi-week delays and inconsistent communication documented in feedback from late 2025 and early 2026.
  • Tour cancellations on the evening before scheduled departures have been reported in a small number of instances when minimum participant thresholds were not met, despite advance bookings and published minimum requirements having been confirmed.
  • Photo delivery expectations were not met in a few cases, with images either not received within stated timeframes or described as lower quality than anticipated following tours where auroras were visible primarily through camera rather than to the naked eye.
  • A small portion of feedback from early 2026 has mentioned tour conditions that included extended waiting periods at roadside locations, inadequate provision of snacks relative to group size, or discomfort during multi-hour drives when weather conditions limited viewing opportunities.

How Book Lapland collects feedback

Book Lapland kerää asiakaspalautetta ja arvosteluja automaattisesti Trustmary-, Google-, Trustpilot-, Facebook-, Tripadvisor- ja Booking.com-alustoilla. Palautetta ja arvosteluja kerätään palvelun jälkeen. Asiakkaat tavoitetaan sähköpostin ja QR-koodin avulla. Pääasiallinen asiakastyytyväisyyden mittari on tähtiarvostelut.

Automatic feedback

Automatic reviews

Email surveys, QR code

Star rating

After service

Trustmary, Google, Trustpilot, Facebook, Tripadvisor, Booking

4.8/5

Recent reviews

Customers have reviewed Book Lapland a total of 8040 times in 5 different sources. 96 % of reviewers have given 4 or 5 stars — customers are clearly satisfied.

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Wir hatten insgesamt einen schönen Aufenthalt im Sky View Igloos Resort. Das Frühstück war sehr lecker, der Whirlpool ist ein echtes Highlight und der Service war ausgezeichnet. Besonders praktisch fanden wir die Möglichkeit, über WhatsApp unkompliziert Dinge zu bestellen. Ein paar Kleinigkeiten könnten aber noch verbessert werden. Unser Eindruck war, dass manche Bereiche noch nicht ganz fertig wirken. So konnten wir beispielsweise nicht zwei Kochgeräte gleichzeitig verwenden, das Licht funktionierte gelegentlich nicht und beim Duschen floss das Wasser in die Sauna. Die Küchenutensilien waren nicht besonders gut gewaschen. Die Igloos stehen außerdem recht nah beieinander. Dadurch erschweren die Lichter der Nachbarigloos leider das Beobachten der Nordlichter und des Sternenhimmels, was gerade an diesem besonderen Ort etwas schade ist. Ein Lieferservice für Lebensmittel wäre aus unserer Sicht noch eine tolle Ergänzung. Auch das Preis-Leistungs-Verhältnis empfinden wir eher am oberen Ende, weshalb wir bei diesem Preis an einigen Stellen etwas mehr erwarten würden.

Lisa Lamplmair
Lisa Lamplmair
21.7.2026

Dear readers, such a magical place for holding hands with loved ones xx swear i saw santa🤣🤣🫣

Layla Dean
Layla Dean
8.7.2026

Wow!! Such a wonderful guide who drove us all around to find the best spot and then took loads of photos of the whole group. I highly highly recommend doing this tour. It's 100% worth it.

Emer Cassidy
Emer Cassidy
24.6.2026