What is Book Lapland and what does Book Lapland do?
Experience the enchantment of Lapland with Book Lapland! We are local company that have specialized in authentic Northern Lights tours led by local experts. We offer Aurora Hunting and other tours that will give you unforgettable experiences in Lapland. Discover the mystical Aurora Borealis with our knowledgeable guides, who offer customized adventures and unique experiences such as fishing trip in private lake. We are one-stop choice as you can also stay in our carefully selected accommodations. Our accomodation properties provide both comfort and a chance to fully immerse yourself in the beauty of Lapland.
Trustmary Score
How likely is Book Lapland to deliver a positive customer experience right now?
Book Lapland Trustmary Score is 90/100. It is based on 7495 ratings (feedback or review) across 5 review platforms (Tripadvisor, Google, Booking.com and 2 others) and customer feedback system of the company. Satisfaction shows the average level, success confidence shows how reliably it is reached, and freshness and volume tell whether the score can be trusted right now.
| 25/05/2026 | 90 |
|---|---|
| 01/06/2026 | 90 |
| 08/06/2026 | 90 |
| 15/06/2026 | 90 |
| 22/06/2026 | 90 |
| 29/06/2026 | 90 |
| 06/07/2026 | 90 |
| 13/07/2026 | 90 |
| 20/07/2026 | 90 |
| 27/07/2026 | 90 |
| 03/08/2026 | 89 |
| 10/08/2026 | 89 |
| 17/08/2026 | 89 |
| 24/08/2026 | 89 |
| 31/08/2026 | 89 |
| 07/09/2026 | 89 |
| 14/09/2026 | 89 |
| 21/09/2026 | 89 |
| 28/09/2026 | 89 |
| 05/10/2026 | 89 |
| 12/10/2026 | 90 |
How Trustmary Score is calculated
Trustmary Score is an overall assessment of a company's customer experience on a scale of 0–100. It is calculated by combining data from multiple reliable sources through three main components:
The score is based on feedback and reviews from the last 24 months. The more recent the feedback, the more it affects the score.
SATISFACTION
Satisfaction tells how satisfied customers are on average. Recent ratings weigh more than old ones. The average rating of Book Lapland over the last 24 months is 4.8, based on 7,495 ratings (feedback or review), of which 200 are identified.
SUCCESS CONFIDENCE
Success confidence tells how consistently the company succeeds. Poor ratings lower the figure even when the average is good. Of the people who rated Book Lapland, 96.9 % are satisfied (a positive or neutral rating) and 3.1 % are dissatisfied.
FRESHNESS AND VOLUME
Freshness and Volume tell whether the score can be trusted right now meaning if there are enough ratings, and if they are still coming in. Full points are common in this section when the company has enough recent data to evaluate. Days since the newest rating: 0. Ratings in the last 3 months: 98.
What customers say
Pickup coordination, aurora science explanations, campfire setups with hot beverages, and guide photography have been documented throughout the review period, with heated vehicles remaining available during extended multi-hour tours—particularly when weather-dependent cross-border relocation into Sweden has been necessary to locate clear skies. While isolated concerns have been raised about refund processing delays following unsuccessful viewing conditions, tour cancellations when minimum participant thresholds were not met, and photo delivery inconsistencies, the documented experiences have centered on guides adjusting camera settings at multiple viewing locations and sharing images via email within days.
Key Trends
Cross-border relocation into Sweden has been documented with increasing frequency from February 2026 onwards, with drives ranging from 100 km to nearly 1,000 km recorded when Rovaniemi cloud coverage has required alternative viewing sites; this approach has appeared consistently throughout 2026 as weather-dependent strategy to locate clear skies.
Tour duration extensions beyond advertised 4–6 hour timeframes have been reported more frequently since early 2026, with a notable portion of experiences describing trips lasting 8–12 hours—particularly during periods when extended drives into Sweden or northern Finland became necessary to find suitable viewing conditions.
Guide photography with camera settings adjusted for northern lights conditions has been documented consistently throughout the review period, with images captured at multiple viewing locations and shared via email or cloud within days following tours.
Group size observations have emerged sporadically across the review timeline, with bus tours documented as accommodating 48–70 participants in some instances, while smaller-format tours with 8–16 participants have also been noted; this theme has appeared without clear concentration in any specific period.
Where Book Lapland excels
92% of feedback is positive
Where Book Lapland can improve
3% of feedback is negative · Isolated remarks. Most feedback is positive or neutral.
- Refund processing has been delayed in isolated cases following unsuccessful aurora viewing conditions, with multi-week delays and inconsistent communication documented in experiences from late 2025 and early 2026.
- Tour cancellations on the evening before scheduled departures have been reported in a small number of instances when minimum participant thresholds were not met, despite advance bookings and published minimum requirements having been confirmed.
- Photo delivery expectations were not met in a few cases, with images either not received within stated timeframes or described as lower quality than anticipated following tours where auroras were visible primarily through camera rather than to the naked eye.
- A small portion of experiences from early 2026 has mentioned tour conditions that included extended waiting periods at roadside locations, inadequate provision of snacks relative to group size, or discomfort during multi-hour drives when weather conditions limited viewing opportunities.
How Book Lapland collects feedback
Book Lapland kerää asiakaspalautetta ja arvosteluja automaattisesti Trustmary-, Google-, Trustpilot-, Facebook-, Tripadvisor- ja Booking.com-alustoilla. Palautetta ja arvosteluja kerätään palvelun jälkeen. Asiakkaat tavoitetaan sähköpostin ja QR-koodin avulla. Pääasiallinen asiakastyytyväisyyden mittari on tähtiarvostelut.
Automatic feedback
Automatic reviews
Email surveys, QR code
Star rating
After service
Trustmary, Google, Trustpilot, Facebook, Tripadvisor, Booking
Recent reviews
Customers have reviewed Book Lapland publicly 7406 times in the last 24 months and 8138 times in total.
Unforgettable Northern Lights Experience with Alexis! We had an absolutely amazing tour with Alexis! He was incredibly knowledgeable, patient, and dedicated to finding the perfect spot for us to see the Lights. Not only did he guide us safely, but he also took stunning, professional photos that we will cherish forever. Thank you, Alexis, for making our Lapland dream come true! Highly recommend booking with him.
Everything was perfect as promise, we didnt go till we catch the lights, max was an amazing and patient guide, greetings from mexico
La posizione in mezzo alla natura e agli animali era superlativa. Proprietario molto disponibile.
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