Dear readers, such a magical place for holding hands with loved ones xx swear i saw santa🤣🤣🫣
What is Book Lapland and what does Book Lapland do?
Experience the enchantment of Lapland with Book Lapland! We are local company that have specialized in authentic Northern Lights tours led by local experts. We offer Aurora Hunting and other tours that will give you unforgettable experiences in Lapland. Discover the mystical Aurora Borealis with our knowledgeable guides, who offer customized adventures and unique experiences such as fishing trip in private lake. We are one-stop choice as you can also stay in our carefully selected accommodations. Our accomodation properties provide both comfort and a chance to fully immerse yourself in the beauty of Lapland.
Trustmary Score
Book Lapland Trustmary Score is 87/100. It is based on 8038 reviews across 2 review platforms (Trustmary and Google) and 206 analyzed customer feedback. The overall score also considers the volume and freshness of reviews and feedback in addition to customer satisfaction.
How Trustmary Score is calculated
How Trustmary Score is calculated — Trustmary Score is an overall assessment of a company's customer experience on a scale of 0–100
SATISFACTION
Book Lapland measures customer satisfaction using star ratings. Of the customer feedback, 91.5% is positive, 5.3% neutral and 3.2% negative.
VOLUME
Book Lapland has received a total of 8127 ratings: 8038 public reviews (Trustmary + external sources like Google and Facebook) and 206 private feedback (collected via Trustmary, not published). A review and feedback from the same form response are counted once. The total provides a solid basis for analyzing customer satisfaction.
FRESHNESS
Book Lapland has been actively receiving reviews and feedback in recent months. Recent feedback and reviews are weighted more in the Trustmary Score than older ones, so the indicator best reflects how Book Lapland has performed recently.
What customers say
Pickup arrangements directly at accommodations, thermal gear provision, campfire setups, and guide photography have been documented consistently throughout the feedback period, with tours having lasted between 4 and 12 hours as weather conditions and cross-border travel into Sweden required extended drives to locate clear skies. While a small portion of feedback has highlighted concerns about refund processing delays following unsuccessful viewing conditions, tour cancellations when minimum participant thresholds were not met, and inconsistencies in photo delivery timelines, the documented experiences have centred on guides having monitored real-time aurora data and travelled distances ranging from 100 km to nearly 1,000 km when Rovaniemi cloud coverage required alternative viewing sites.
Key Trends
- Guide photography has been documented consistently throughout the review period, with camera settings adjusted and images captured at multiple viewing locations during tours lasting between 4 and 12 hours from February 2025 through June 2026.
- Cross-border travel into Sweden has intensified from February 2026 onwards, with documented distances ranging from 100 km to nearly 1,000 km when Rovaniemi cloud coverage required alternative viewing sites; this approach has been mentioned with increasing frequency as weather-dependent relocation became necessary to locate clear skies.
- Tour duration extensions beyond advertised 4–6 hour timeframes have been reported more frequently since early 2026, with a notable portion of recent feedback describing trips lasting 8–12 hours—particularly during periods of challenging weather conditions when extended drives to Sweden or northern Finland became necessary.
- Group size observations have emerged in a smaller portion of feedback since early 2025, with bus tours documented as accommodating 48–70 participants in some instances, while smaller-format tours with 8–16 participants have also been noted; this theme has appeared sporadically across the review timeline without clear concentration in any specific period.
Based on 8127 reviews and feedback
Where Book Lapland excels
- Guides have collected participants directly from accommodations and returned them after tours, with pickup coordination communicated in advance.
- Thermal clothing and winter boots have been provided during tours when needed, alongside hot beverages such as berry juice or tea and snacks including cookies at viewing locations.
- Campfires have been set up at aurora viewing sites and during outdoor activities, with sausages and marshmallows prepared at these locations.
- Guides have explained aurora science and local geography during tours, and have taken photos with participants using camera settings adjusted for northern lights conditions, with images shared via email within days following the tour.
- Warm buses or vans have been available throughout tours, allowing participants to return to heated vehicles between outdoor viewing periods during extended trips.
Where Book Lapland can improve
- Refund processing has been delayed in isolated cases following unsuccessful aurora viewing conditions, with multi-week delays and inconsistent communication documented in feedback from late 2025 and early 2026.
- Tour cancellations on the evening before scheduled departures have been reported in a small number of instances when minimum participant thresholds were not met, despite advance bookings and published minimum requirements having been confirmed.
- Photo delivery expectations were not met in a few cases, with images either not received within stated timeframes or described as lower quality than anticipated following tours where auroras were visible primarily through camera rather than to the naked eye.
- A small portion of feedback from early 2026 has mentioned tour conditions that included extended waiting periods at roadside locations, inadequate provision of snacks relative to group size, or discomfort during multi-hour drives when weather conditions limited viewing opportunities.
How Book Lapland collects feedback
Book Lapland kerää asiakaspalautetta ja arvosteluja automaattisesti Trustmary-, Google-, Trustpilot-, Facebook-, Tripadvisor- ja Booking.com-alustoilla. Palautetta ja arvosteluja kerätään palvelun jälkeen. Asiakkaat tavoitetaan sähköpostin ja QR-koodin avulla. Pääasiallinen asiakastyytyväisyyden mittari on tähtiarvostelut.
Automatic feedback
Automatic reviews
Email surveys, QR code
Star rating
After service
Trustmary, Google, Trustpilot, Facebook, Tripadvisor, Booking
Recent reviews
Customers have reviewed Book Lapland a total of 8038 times in 5 different sources. 96 % of reviewers have given 4 or 5 stars — customers are clearly satisfied.
Dear readers, such a magical place for holding hands with loved ones xx swear i saw santa🤣🤣🫣
Wow!! Such a wonderful guide who drove us all around to find the best spot and then took loads of photos of the whole group. I highly highly recommend doing this tour. It's 100% worth it.
Amazing Northern Lights tour in Rovaniemi! We had a great time on this Northern Lights tour in Rovaniemi. The team was very friendly, organized, and arrived exactly on time. Our guide worked hard to find a clear sky, and we finally saw the beautiful green lights! The guide even took beautiful photos of us. Big kudos to our amazing guides, Cevo and Mirco, for making this night unforgettable! I highly recommend this tour to everyone!
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