Get visibility in search engines and AI search, earn customer trust with honest data — without paid placements.
Your company is likely already in the Directory. Claim your profile for free.
Your customers compare options, read reviews, and look for signs of who they can trust. Too often they get a distorted picture.
The extremes of experience take the stage — the balanced experience of the silent majority is left in the dark.
Competitor harassment and artificial reputation polishing are common on many platforms.
A mistake made years ago still shows in the profile, even if the company has since significantly improved.
Advertising budgets and paid placements distort competition — earned reputation falls behind.
We want to change the distorted culture and restore trust between customers and businesses.
Trustmary Directory is a place where service providers show their strengths through customer experience and customers compare based on genuine experiences.
Reviews and feedback come from real customers — including the ones not published elsewhere.
One number that describes the whole picture — not just a star average.
Rankings are based on customer experience — not advertising budget.
Score emphasizes the most recent situation — not old individual poor experiences.
Our work is based on a manifesto: the customer has the right to truthful and transparent information — and the business has the right to be fairly reviewed.
Score emphasizes fresh data. You do not need to suffer from individual bad reviews from history — new effort shows quickly.
The extremes of reviews do not alone define you. We bring feedback alongside and form a picture from broader data.
Trustmary provides the tools to measure, analyze, lead, and continuously improve customer experience — you do not stay on the sidelines.
Strengths are based on objectively verifiable data. Visibility is not bought — it is earned through good customer experience.
The idea that all customer feedback would be publicly visible can feel uncomfortable. But think of it this way:
Customers know no company is flawless. They want to see how a company reacts to feedback and develops. Transparency tells them you take customer experience seriously.
Research shows a full 5-star average does not necessarily feel trustworthy. The best range for purchase decisions is between 4.2 and 4.7 stars.
If your customers cannot find reliable information about you, they end up on your competitor's profile. Being in the Directory tells them you have nothing to hide.
Score emphasizes the most recent situation. If you have fixed problems and invested, it shows in your Score right now — an old individual mistake does not define you.
The optimal star average for a purchase decision. A full 5/5 is not convincing — reasonable variation builds trust.
Trustmary Score answers one question: how likely is your company to deliver a positive customer experience right now? It is based on real data, not an advertising budget.
The score rises when your customers are satisfied and you succeed consistently. Collecting feedback continuously does not raise it by itself, but keeps it current and visible.
You get the most out of the directory when you make these a routine.
Open a profile page for your business and make your operations transparent.
Continuously collect reviews and feedback from your customers — automatically.
Identify strengths and areas for improvement — improve your customer experience piece by piece.
Show your customers you are truly worth trusting — and appear in search engines.
We have helped hundreds of companies in Finland and around the world measure, improve, and showcase genuine customer experience.
years of impartial customer experiences
companies in Finland and growing elsewhere
paid placements or polished reviews
Negative feedback is an opportunity. When you react to it and fix the situation, Trustmary Score updates with fresh data. Your customers see a company that develops — that builds trust more effectively than a perfect star average.
In Trustmary Directory, users cannot directly write reviews — reviews are imported from various channels. If you collect feedback with Trustmary tools according to the Trustmary method, you can be sure they come from real customers.
We are not responsible for reviews imported from third-party review platforms or for any issues there may be in them.
A single old mistake does not distort the whole picture if the company has acted excellently afterwards. Trustmary Score is dynamic and emphasizes the most recent situation. If you have identified the problems and fixed them, it shows in Score — this also benefits a potential customer who sees what your customer experience is like right now, not a year ago.
Self-presented feedback is always advertising — the customer knows it. Trustmary Directory is an independent platform where the collection process is openly documented. This makes feedback credible also to those who do not yet know you.
Additionally, the directory is a reliable source in the eyes of search engines — through it you rise more easily to the results of traditional search engines as well as mentions and recommendations in AI search.
Visibility is not bought — it is earned. Your Score is based on genuine customer data, and every business has the same opportunity to stand out.
The score is published once you have at least 10 ratings from the past two years, some of them recent. With little data the score stays close to the average and sharpens as ratings accumulate. Consistent feedback takes dozens of responses, not thousands.
The Score describes your customer experience right now. If no new ratings arrive, the score falls, noticeably by three months, and after six months of silence it is hidden from your profile. One new rating brings it back straight away. A seasonal business's quiet season is taken into account, but a year without ratings always hides the score.
Satisfied customers and consistent success. The number of ratings does not raise the score: it is not a size ranking, and companies with under a hundred ratings score about the same on average as companies with over a thousand.
Feedback you collect yourself weighs twice as much as a public review. Satisfaction based on reviews alone carries a deduction that phases out over your first ten feedback responses. Continuous collection keeps the score current and visible.
Claim your business profile, start collecting verified customer experience, and appear where your customers are looking for you.
