Reputation Management for Lawyers: Build and Protect

Erica YlimäkiErica Ylimäki
Last edited: June 27th, 2024
process of getting reviews and using them on website

Reputation management is critical for professionals in every field, but it holds particular importance for lawyers.

A strong, positive reputation can be the difference between a thriving practice and a struggling one.

In other words, social proof plays a huge role.

This guide teaches you how to get a snapshot of your customer satisfaction by allocating just an hour a month after setting up the initial processes.

Typical Issues for Lawyers in Getting Reviews

Getting reviews can be particularly challenging for lawyers due to the sensitive nature of their work.

Here are some common issues lawyers face when trying to collect client feedback:

Anonymity Concerns

One of the biggest hurdles is that many clients are reluctant to share their full names and details of their cases online.

Legal matters often involve personal or sensitive information that clients may not want to publicize.

This need for anonymity can deter clients from leaving reviews, as they fear their privacy might be compromised.

Young man with question mark sign on light blue background
Young man with question mark sign on light blue background

Confidentiality Constraints

Lawyers are bound by strict confidentiality rules, which can make it difficult to ask for reviews.

Even if a client is willing to leave feedback, they may feel constrained by the nature of their legal issue, making them hesitant to share any information that could identify them or their case.

For a review to be convincing, it needs identifying details of the case.

Fear of Repercussions

Clients may worry about potential repercussions from leaving a review.

This is especially true if their legal matter involves ongoing litigation or sensitive disputes.

They might fear that their comments could be used against them in some way or impact the outcome of their case.

Lack of Understanding

Many clients might not understand the importance of reviews for lawyers.

They might not realize how their feedback can help future clients make informed decisions or how it can assist the lawyer in building a reputable online presence.

Overcoming Typical Challenges

To address the issues related to anonymity, lawyers can:

  • Request Anonymous Reviews: Encourage clients to leave reviews anonymously or use initials.
  • Use Confidential Platforms: Direct clients to platforms that allow for confidentiality and privacy.
  • Educate Clients: Explain the impact of their reviews on the lawyer’s ability to help others and maintain a positive reputation.
  • Follow-Up: Provide clear, step-by-step instructions on how to leave a review, ensuring it’s as easy and stress-free as possible.

By understanding and addressing these typical issues, lawyers can more effectively gather valuable client feedback while respecting their clients’ need for privacy and confidentiality.

Trustmary can help customize feedback and review forms to fit any lawyers’ needs.

Let’s test the tool together with a free review collection trial.

Book your meeting below and bring your customer list. We’ll hold your hand through the process!

The Importance of Reputation Management for Lawyers

Why Reputation Matters

For lawyers, reputation is everything.

Potential clients often seek legal services based on word-of-mouth, referrals, and reviews.

A single negative review or a poorly managed online presence can deter prospective clients and harm your practice.

Conversely, a well-maintained reputation can lead to more client referrals, higher trust levels, and ultimately, a more successful legal practice.

You’ll get business flying in the doors!

The Digital Footprint

Your online presence is a crucial component of your reputation.

Clients will search for you online before making contact, and what they find can significantly influence their decision.

Aspects Impacting Lawyers’ Credibility

  • Positive reviews
  • Professional profiles, and
  • Informative content

These are surefire ways in enhancing your credibility and attract clients.

Strategies for Building a Positive Online Reputation

1. Create a Professional Website

Your website is often the first point of contact for potential clients. It should be professional, informative, and easy to navigate. Ensure it includes:

  • A clear description of your services: Detail your areas of expertise and the services you offer.
  • Client testimonials: Display positive feedback from satisfied clients.
  • Professional bio: Provide information about your background, experience, and qualifications.
  • Contact information: Make it easy for clients to get in touch with you.

2. Optimize for Search Engines

Search engine optimization (SEO) is crucial for improving your online visibility.

However, this might be a little tricky to do, as it’s time-consuming.

If you have the resources, hire someone to optimize your page, or learn the basics of SEO before starting.

By optimizing your website and content for relevant keywords, you can ensure that potential clients find you when searching for legal services. Key strategies include:

  • Keyword research: Identify and use relevant keywords that potential clients might use to search for your services.
  • Content creation: Regularly publish informative blog posts and articles related to your field of law.
  • On-page SEO: Optimize meta tags, headers, and images on your website.

3. Leverage Social Media

Social media platforms can help you connect with clients and showcase your expertise.

Create professional profiles on platforms such as LinkedIn, Facebook, and Twitter.

Share relevant content, engage with your audience, and participate in discussions to build your online presence.

Pro tip: There are professional services for this as well.

4. Manage Online Reviews

Online reviews are a powerful component of your reputation.

Encourage satisfied clients to leave positive reviews on platforms such as

  • Google My Business
  • Yelp
  • Facebook

Respond promptly and professionally to all reviews, both positive and negative.

5. Publish Thought Leadership Content

Establish yourself as a thought leader in your field by publishing articles, whitepapers, and blog posts.

Share your insights on legal topics, recent cases, and industry trends.

This not only enhances your credibility but also improves your SEO efforts.

6. Engage in Online Communities

Participate in online forums and communities related to your field of law.

Offer advice, answer questions, and share your expertise.

This can help you build a reputation as a knowledgeable and approachable professional.

Monitoring and Maintaining Your Online Reputation

1. Regularly Monitor Online Mentions

Use tools like Google Alerts to monitor mentions of your name and your law firm online. This allows you to stay informed about what is being said about you and respond promptly to any negative mentions.

2. Respond to Reviews and Feedback

Responding to reviews and feedback shows that you value your clients’ opinions and are committed to providing excellent service. Address any negative feedback professionally and constructively, and thank clients for positive reviews.

3. Update Your Website and Profiles

Keep your website and professional profiles up to date with the latest information about your services, achievements, and contact details. Regular updates can improve your SEO and show potential clients that you are active and engaged.

4. Monitor Competitors

Keep an eye on your competitors’ online presence and reputation management strategies. This can provide insights into effective tactics and areas where you can improve your own efforts.

Using Trustmary for Reputation Management

Trustmary is an innovative platform designed to help professionals collect and manage reviews effortlessly.

For lawyers, Trustmary offers several benefits that can streamline your reputation management efforts.

Why Trustmary?

  • Integrated Surveys and Review Requests: Combine customer satisfaction surveys with review requests to gather feedback and prompt reviews seamlessly.
  • Automated Processes: Automate the process of sending review requests, ensuring a higher response rate with minimal effort.
  • Multiple Review Platforms: Easily switch between different review sites such as Google, Yelp, and Facebook to target the most relevant platforms for your practice.
  • Customizable Templates: Create personalized and professional review requests using customizable templates.
  • Real-time Monitoring: Monitor incoming reviews in real-time and get notified immediately, allowing you to respond quickly and manage your online reputation effectively.

How to Get Started with Trustmary

  1. Sign Up and Set Up: Create your Trustmary account and set up your review collection process.
  2. Select Review Sites: Choose the review sites you want to focus on, and switch them as needed.
  3. Automate Requests: Use Trustmary’s automation features to send review requests to your clients.
  4. Monitor and Respond: Keep track of incoming reviews and respond promptly to maintain a positive online presence.

Simplifying Reputation Management

Once you have set up Trustmary, maintaining your reputation management strategy becomes incredibly efficient.

By dedicating just one hour a month, you can:

  • Review Automated Reports: Check the status of your reputation and conversions from the website
  • Respond to Reviews: Address any new reviews, thanking clients for positive feedback and addressing any concerns raised.
  • Adjust Strategies as Needed: Make any necessary adjustments to your review collection strategy, such as switching review sites or updating templates.

With Trustmary, you get a snapshot of how your online reputation is doing.


Reputation management is essential for lawyers who want to build a successful practice and attract more clients.

By creating a professional online presence, leveraging social media, optimizing for search engines, and managing online reviews, you can enhance your reputation and grow your practice.

Trustmary in an online review management tool that makes the process of collecting and managing reviews easy and efficient.

With its automated features and flexible platform, you can ensure a steady stream of positive reviews across multiple sites.

After the initial setup, maintaining your reputation management strategy with Trustmary requires just one hour a month, allowing you to focus on providing excellent legal services to your clients.

Start by collecting new reviews, and importing your existing ones to Trustmary – for free!


What is reputation management for lawyers?

Reputation management for lawyers involves strategies to monitor, maintain, and improve the public perception of a lawyer or law firm. This includes handling online reviews, social media presence, and media relations to build a positive image.

Why is reputation management important for lawyers?

A lawyer’s reputation can significantly impact client trust, referrals, and overall business success. Effective reputation management helps attract new clients, retain existing ones, and build credibility in the legal community.

How can lawyers improve their online reputation?

Lawyers can improve their online reputation by providing excellent client service, encouraging satisfied clients to leave positive reviews, engaging with clients on social media, and responding professionally to any negative feedback.

How do negative reviews affect a lawyer’s reputation?

Negative reviews can harm a lawyer’s reputation by discouraging potential clients from seeking their services. It’s crucial to address negative reviews promptly and professionally, showing a willingness to resolve issues and improve client satisfaction.

Erica Ylimäki
Erica Ylimäki
Erica Ylimäki is a Growth Marketer at Trustmary. She is an expert in how to grow the organic traffic of a business with effective SEO strategies, and how to utilize reviews on different CMS and platforms.


Trustmary is the most effective way to convert more sales by improving digital trust.