How to Import Reviews to Shopify: 3 Ways!

Aino ValtonenAino Valtonen
Last edited: June 19th, 2024

Import reviews from all third-party review sites to one place – and use them to boost your Shopify store.

Import reviews

Boosting your Shopify store’s credibility and sales can be as simple as showcasing positive customer reviews.

Importing reviews from various platforms like Google, and manually from an Excel sheet can greatly enhance your store’s appeal.

I’ll walk you through the steps to import reviews and explain how Trustmary can help streamline the process.

Why Import Reviews to Your Shopify Store?

Three main reasons why having reviews on Shopify makes a difference.

  • Build Trust: Positive feedback from real customers reassures potential buyers.
  • Boost SEO: User-generated content helps improve your search engine rankings.
  • Increase Conversion Rates: Shoppers are more likely to purchase when they see positive reviews.

A British e-commerce store increased its month-over-month purchases by adding reviews to its checkout.

reviews on checkout page increase conversions

Import Etsy Reviews to Shopify

Etsy is a popular marketplace, and if you’re transitioning to Shopify, bringing your Etsy reviews along can help maintain your store’s credibility.

Steps to Import Etsy Reviews:

  1. Export Etsy Reviews:
    • Go to your Etsy account, navigate to the shop manager, and find the reviews section.
    • Export your reviews as a CSV file.
  2. Format CSV for Trustmary:
    • Adjust the exported file to match Trustmary’s required format.
    • Ensure columns like customer name, review date, review content, and rating are properly labeled.
  3. Hit import
    • Doublecheck everything works
  4. Tag reviews
    1. You can manage your reviews by using tags. This will make it easy to use different reviews in different widgets.
screenshot from Trustmary's review section

Import Google Reviews to Shopify

Google reviews are vital for local SEO and customer trust.

Importing and embedding reviews to Shopify can further enhance your store’s reputation.

Steps to Import Google Reviews:

  1. Create a Trustmary account
  2. Find your Google My Business Location
  3. Connect


Next, create a review widget to add reviews to Shopify.

Connect your Google location by searching for it below

Manual Review Import from an Excel Sheet

If you have reviews stored in an Excel sheet, you can manually import them into Shopify.

This applies also to all reviews on any review sites: if you can export them, you can add them to Trustmary.

Steps to Manually Import Reviews:

  1. Prepare Your Excel Sheet:
    • Ensure your Excel file includes columns for reviewer name, review date, review content, and rating.
    • Save the file as a CSV.
  2. Sign in to Trustmary:
    • Navigate to your Trustmary admin panel, go to Reviews > Manual import.
  3. Upload CSV:
    • Use the import function to upload your CSV file and map the fields accordingly.
    • Verify that all reviews have been imported correctly and are displaying properly.

Using Trustmary for Importing and Collecting Reviews

Trustmary simplifies the process of importing reviews from various platforms and collecting new reviews seamlessly.

How Trustmary Helps:

  1. Import Reviews from Multiple Platforms:
    • Trustmary supports importing reviews from Google, Facebook, Yelp, and other popular platforms.
    • Use Trustmary’s intuitive dashboard to manage and display these reviews on your Shopify store.
  2. Collect New Reviews:
    • Trustmary offers tools to request reviews from customers via email and SMS.
    • Automated reminders and customizable templates make it easy to gather new reviews.
  3. Display Reviews Professionally:
    • Customize the appearance of reviews to match your store’s branding.
    • Use Trustmary’s widgets to display reviews prominently on product pages and other key areas of your site to boost performance.

FAQs about Importing Reviews to Shopify

How do I import reviews to Shopify?

Use a review import connection or manually upload a CSV file through your Trustmary admin.

Then create a widget and add it to Shopify.

Can I import Etsy reviews to Shopify?

Yes, export your Etsy reviews as a CSV file and use a compatible review import app to upload them to Shopify. Remember to comply with Etsy’s guidelines.

How does Trustmary help with reviews?

Trustmary allows you to import reviews from various platforms and collect new reviews seamlessly, providing customizable display options to match your store’s branding.

Aino Valtonen
Aino Valtonen
Aino Valtonen is a Growth Marketer at Trustmary. With a background in Linguistics, she is an expert in language and communication, as well as local SEO and review marketing.


Trustmary is the most effective way to convert more sales by improving digital trust.