Etsy Reviews: The Good, Bad and the Ugly

Erica YlimäkiErica Ylimäki
Last edited: June 18th, 2024

In case you want to start selling products on your own Etsy shop, it’s a good idea to go over this summary article first.

The same goes if you’re a more seasoned Etsy store owner, but are considering creating your website for one reason or another.

Etsy can be a handy way to sell your products and set up a store without having the trouble of having your own site.

Small business owners: Are you sure you want to miss out on organic search results outside of Etsy? 👀

Etsy Star Seller Rating Badge

All Etsy sellers are evaluated on the first day of each month.

The five following aspects looked at are:

  • Message response rate
  • 5-star ratings
  • On-time shipping & tracking
  • Orders (10 during the review period)
  • Sales (minimum $300 within the review period)

The review period is three months long.

Even once a store owner gets the Etsy star seller rating, it can be taken away during the next assessment day, if the business fails to fulfill any of the requirements.

Detailed breakdown of Etsy star seller rating:

  1. Receive Positive Reviews
    • At least 95% of your reviews need to be 5-star ratings.
    • This shows consistent customer satisfaction and high product quality.
  2. Respond Promptly to Messages
    • You must respond to at least 95% of initial customer inquiries within 24 hours.
    • Prompt communication helps build trust and improve the customer experience.
  3. Dispatch Orders on Time
    • 95% of your orders need to be shipped on time with tracking information provided.
    • Timely shipping ensures that customers receive their purchases promptly.
  4. Maintain Sales and Orders
    • You need to have a minimum of 10 orders and $300 in sales during the review period.
    • This ensures that the badge is awarded to active sellers who engage regularly with customers.

How can I earn the Etsy Star Seller Badge?

To earn the badge, ensure that at least 95% of your reviews are 5 stars, respond to 95% of messages within 24 hours, ship 95% of orders on time, and meet the sales threshold of 10 orders and $300 in sales during the review period.

What happens if I lose my Star Seller Badge?

If you lose the badge, review your performance metrics and identify areas for improvement. Focus on customer service, timely shipping, and encouraging positive reviews to regain the badge in the next review period.

Etsy Reviews Rating System

Etsy states that “Reviews inspire buyer confidence and improve shop credibility. Happy customers are worth their weight in gold leaf transfer sheets.”

And they’re not wrong.

Did you know that it’s way harder to get an average five-star rating on Etsy than you’d initially think?

It’s not enough to have good reviews, you only want to get the 5-star ones, because:

–> The number of 5-star reviews will be divided by the number of overall reviews you’ve got within a certain period. No other reviews are taken into account.

As an example:

  • 39 5-star reviews
  • 3 4-star reviews
  • 1 1-star review

This would equal to 39/43 = 90%

This would not qualify you for a Star Seller rating, as you need to have over 95%.

In other words: It’s impossible to get an overall average for your Etsy reviews. Only 5 star reviews matter.

Basics of Etsy Reviews

Etsy’s rating system allows buyers to rate their purchase experience on a scale from 1 to 5 stars.

  1. Star Ratings
    • Customers rate their experience with 1 to 5 stars, with 5 stars being the highest.
    • Ratings are based on factors like product quality, shipping time, and customer service.
  2. Written Feedback
    • Buyers can also leave written feedback to elaborate on their rating.
    • This feedback is valuable for both sellers and potential buyers.
  3. Review Visibility
    • All reviews are visible on the seller’s shop page.
    • Positive reviews help build credibility, while negative reviews can highlight areas for improvement.
  4. Review Period
    • Buyers have a 100-day window to leave a review after the estimated delivery date.
    • This allows sufficient time for the buyer to use the product and provide an informed review.

Who Owns Etsy Reviews?

According to a lawyer, shop owners aren’t allowed to use any customer information, reviews or UGC content without permission.

In other words, the following activities are prohibited (without doublechecking for permission):

  • Sharing reviews
  • Posting a review on your social media
  • Adding people to your email marketing list
  • Use user photographs on your social media accounts
  • Adding Etsy reviews to your website
trustmary is the expert in doing customer surveys

Process to Get More Reviews

Is it wise to put all your eggs in one basket?

If you have any purchases outside of Etsy already, focus on those channels as well.

In can you only operate on Etsy, it might be wise to create your own website.

Nevertheless, it’s good to collect customer reviews that are not tied to using Etsy website.

Get Customer Reviews with Trustmary

Getting more reviews can be a game-changer for your shop’s success.

As using Etsy reviews without the reviewer’s permission is on the gray area, why don’t you ask them for another review?

Here’s how you can leverage Trustmary’s system to get more reviews:

  1. Create a survey
  2. Customize to fit your brand (add your logo, change colors and edit thank you page)
  3. Share survey
  4. Add reviews to your website

Useful Channels for Sharing Surveys

  • Send review requests via email, and set reminders.
  • Add survey to your email signature
  • Download the QR code to survey and add it to your packaging
  • Share the survey link via social media

Incentivize Reviews Legally

While Etsy prohibits direct incentivizing for reviews, you can use Trustmary to offer incentives for general feedback. For instance, you can provide a discount code for future purchases once they complete a feedback form.

Just ensure that the incentive is not directly tied to leaving a positive review, which keeps you looking good in the eyes of your customers.

In addition, if you collect reviews to third-party review sites, always check their policies on review gating to avoid getting punished. A good rule of thumb is that if an incentive is offered, it should be for everyone.

Considering creating a social media campaign where everyone who leaves a review with a photo or video can get a chance to win your products!

How to Get Reviews on Etsy

  1. Provide Excellent Customer Service
    • Respond to messages promptly.
    • Address any issues or concerns quickly and professionally.
    • Go the extra mile to make your customers happy.
  2. Deliver Quality Products
    • Ensure your products match the descriptions and photos.
    • Use high-quality materials.
    • Package items securely to prevent damage during shipping.
  3. Request Reviews Politely
    • After a successful transaction, kindly ask your customers to leave a review.
    • Use Etsy’s “Request Review” feature in your orders section.

Handling Negative Reviews

Negative reviews happen, but how you handle them can turn a bad situation around.

  1. Stay Calm and Professional
    • Don’t take it personally.
    • Respond politely and try to resolve the issue.
  2. Address the Issue
    • Offer a solution, such as a replacement or refund.
    • Show future customers that you care about their satisfaction.
  3. Learn and Improve
    • Use negative feedback to make necessary improvements to your products or service.

Leveraging Reviews for Marketing

Review marketing refers to having a strategy for collecting and using reviews to boost sales.

We can help you do just that!

  1. Showcase Positive Reviews
    • Share glowing reviews on your social media channels.
    • Highlight them on your Etsy shop page.
  2. Create a Review Section
    • Add a dedicated section for reviews on your website or blog.
    • This adds credibility and encourages new customers to trust your brand.
    • Trustmary’s review page showcases all your reviews under one URL!

How about you start a free review campaign with us?

FAQs About Etsy Reviews

How do I ask customers for reviews on Etsy?

Politely ask for reviews through Etsy’s “Request Review” feature after a successful transaction. You can also include a thank-you note with your package asking for feedback. Trustmary allows you to create surveys and share surveys via QR code.

Can I remove a negative review on Etsy?

Etsy does not allow sellers to remove reviews. However, you can respond to the review professionally and try to resolve the issue. If the review violates Etsy’s policies, you can report it for Etsy to review.

How do I respond to a negative review on Etsy?

Stay calm and professional. Address the customer’s concerns and offer a solution. Show empathy and a willingness to resolve the issue.

Do Etsy reviews affect my shop’s visibility?

Yes, reviews are a factor in Etsy’s search algorithm. Positive reviews can improve your shop’s ranking and visibility in search results.

Can I incentivize customers to leave reviews?

Etsy prohibits incentivizing reviews. Instead, focus on providing excellent customer service and quality products to naturally encourage positive feedback.

Can customers change their reviews on Etsy?

Yes, customers can edit their reviews within 100 days of the estimated delivery date. Encourage satisfied customers to update their reviews if they initially left a lower rating.

Does having a Star Seller Badge increase my sales?

While the badge itself doesn’t guarantee increased sales, it enhances your shop’s credibility and visibility, which can attract more customers and potentially lead to higher sales.

Erica Ylimäki
Erica Ylimäki
Erica Ylimäki is a Growth Marketer at Trustmary. She is an expert in how to grow the organic traffic of a business with effective SEO strategies, and how to utilize reviews on different CMS and platforms.


Trustmary is the most effective way to convert more sales by improving digital trust.