#3 Convert More Sales (Live Webinar Series)

Trustmary teamTrustmary team
Last edited: October 3rd, 2023

3 Convert More Sales (Live Webinar Series)

This is the third summary post of a live webinar series about using Trustmary. You can sign up for the upcoming sessions here and ask your questions during the Q&A at the end. (If you haven’t signed up for the free version of our software yet, I suggest you do it now to make the most of this post.)

In our third session, we covered how to add Trustmary’s script to Google Tag Manager (or any other tool you use to manage your website), how to create a popup notification, define a conversion and set up the A/B testing feature. If you missed the webinar, the following summarizes the session’s most essential points. You can also watch the full webinar recording here.

Nowadays, every company advertises how you can improve conversions and generate more sales with their tools and software. But what does converting more sales really mean at Trustmary?

What customers say about you and your product is the most effective marketing message there is. With Trustmary, you create content by measuring NPS and collecting feedback from your satisfied customers and converting this feedback into reviews and testimonials. When you use this content in the right way on your website, you can improve your conversions, which directly correlate with your sales. 

How can you use the review content on your website with Trustmary?

You can use reviews and testimonials on your website by embedding them or showing them as little popup notifications anywhere on your page.

Adding Trustmary’s script to your website

When adding content to your website for the first time, you need to add Trustmary’s script to your website. To get started, select ‘Notifications’ from the navigation panel on the left. You’ll find the script from the top right corner, under ‘Install script’.

  • Copy the script and go to your web management tool (we’re using Google Tag Manager as an example)
  • Add the script to your website’s head element

You can find step-by-step instructions for Google Tag Manager and WordPress from the help section in the bottom right corner (search ‘Install popup script’).

Does adding Trustmary’s script affect your website performance?

No. We have taken this into account when developing the software and so it doesn’t slow down or otherwise negatively affect your website’s performance.

Popup notifications

You can create a new popup notification by choosing ‘Create popup” from the top right corner. There are six different content options you can choose from

  • Videoplayer: Show video content in your notifications
  • Event feed: Show events that happen on your website (conversions, for example)
  • Social media followers: Show your social media follower counts
  • Content: Show a custom message to your visitors (you can include pictures in this one too)
  • Page visitor: Show how many page visitors you’ve had within a certain period
  • Reviews: Show customer reviews

Creating a review popup notification

Once you’ve chosen ‘Reviews’ as card content, you can 

  • Customize the text and add tokens, including start rating and NPS rating, to mention a few.
  • Choose to hide dates if the reviews are older than, for example, six months.
  • Choose the survey of which content you want to use.
  • Filter review content using certain tags.
  • Choose the order and the number of reviews.
  • Add a call to action text.

Under the Notifications and notification settings tabs, you can 

  • Choose the design of your popup notification.
  • Define the activation event, such as Page onLoad or Page onScroll, and select the delay or scroll requirements.
  • Choose how long a notification is visible at a time.
  • Position or placement on the page (top or bottom)
  • What happens when a visitor clicks on the popup (show more reviews, open page, open modal, close notification, etc.).

From the modal form tab, you have the option to choose a form if you’re looking to collect information (such as names and email addresses) from your visitors. The modal form can be used as a stand-alone feature on your site or as a part of the popup notification.

‘Show on pages’ tab lets you

  • Include and exclude pages you want your notifications to show. Using the wildcard (*) character, you can include all the pages within a particular path. For example, if you’re going to show your notifications on all of your blog pages, you can add the path followed by *. For us, it would be: /blog/*
  • Choose the percentage of your visitors you want to show notifications to
  • How soon the notifications are shown again
  • On what devices the notifications will be activated

Additionally, you can change the design of the notifications using CSS, name the new popup notification under ‘General’, and even import another popup configuration if you want to use the same settings you’ve had before. Note that only reviews marked ‘Public” will show on the notifications, so make sure you have published your review content.

Creating a conversion

Under ‘Conversions’, you can create and define a conversion from the following options

  • Data Layer Push: Create events and triggers on Tag Manager, for example
  • Form Submit: A submitted form
  • URL: Every time someone ends up on a specific page, it counts as a conversion (your e-commerce thank you -page, for example)

What is a conversion value? 

If you know the average value of your conversion, you can define it here, meaning that you will also see the value of the combined conversions in addition to the number of conversions. Remember to compare your website conversion to the average!

The ‘Conversions’ page shows you how many of your visitors have seen the notifications and how many haven’t. Based on these, it also tells you what the conversion rate has been in each case. If the visitor falls under ‘Other’, this means they have not met the criteria for the popup (for example, they have been on the page less than 5 seconds).

Setting up A/B testing

You can set up A/B testing to understand the impact the notifications have on your website conversion. This happens from the notification settings. Under ‘Show on pages’, you can choose the percentage of visitors you want to show your notification. Setting this at 50% will show half of your visitors’ notification, allowing you to see what kind of impact the notifications have on your visitors.

You can export your conversion results as a spreadsheet from the top right corner.


How to add tags to my reviews and use them as a filter?

Under reviews, you can find all your reviews and create your own tags for each review. Then add these tags as a filter in the popup notification settings.

What kind of results have customers achieved with Trustmary?

We’ve got plenty of case studies and examples on our site under Case Studies. Go find out!

Trustmary is the most effective way to convert more sales by improving digital trust.